Plant Based isn't a trend. It's the new choice!

Plant Based isn't a trend. It's the new choice!

The introduction of the first plant-based meat has been a while. There was doubt. “Is that really the future?" Suddenly things went fast. The demand for plant based products in food and drinks is unstoppable. For supermarkets, Plant Based is the growth segment of today! In the last 2 years, the demand even grew by 49%. More and more people are realizing that the switch is necessary in the context of sustainability.

Frequently news facts appear about consuming plant-based foods in general being a good way to combat climate change. At the same time, innovations have quickly ensured that attractive, tasty quality products are storming the market. Such as 100% Plant Based Nightwatch energy drink for Focus & Power.


Influencers help the switch to Plant-Based enormously

While climate change was previously the domain of politicians and activist groups, the awareness is now growing broader and faster. Well-known influencers help with that. Leonardo DiCaprio, for example, has been campaigning for the fight against climate change for some time. One of the most impactful ways to fight the climate crisis is by transforming our food system. The breeding and slaughter of cows, pigs and other animals for meat is a major source of greenhouse gases. By changing that, climate gains can be made, the actor expects. That's why he invests in Dutch cultured meat companies. Besides that, DiCaprio may have a great impact on the masses, as a powerful influencer.


Consumers have the power

With the climate change high on the agenda consumers are more critical than ever. Research by Kieskompas even shows that about 70% of the Dutch voters believe that their government should take the lead in this. Remarkable figures for a nation of meat lovers that most of the time plead for not paternalizing the people. When asked what kind of objectives the government should pursue, the Dutch population appears to have a higher ambition than the government itself. Where the government regularly refers to the guidelines from our Nutrition Center (50% animal, 50% vegetable target) voters want on average almost 60% vegetable and 40% animal protein by 2025.



Even fast food goes plant food.

The great thing is that the brands, which have become big with meat, now seem to be turning to alternatives. For example McDonald's is temporarily bringing a meat-substitute burger, the McPlant, to the Netherlands. This billion-dollar company also sees that the transition to Plant Based food is being made. And if they start responding to the movement, the demand for Plant Based will only accelerate!


Nightwatch: the choice of a new conscious generation

Already since its birth, Nightwatch Extreme Energy Drink is 100% Plant Based. Nightwatch is made from Guayusa: a powerful plant from the Amazon. The natural caffeine provides long-lasting energy without the drawbacks of an artificial energy drink. Nightwatch is only flavoured with 100% organic fruit juices. So you enjoy great taste and focus & power at the same time. Exactly the combination that makes Nightwatch the choice of a new generation. Include Nightwatch in your product range and enable your customers to make that conscious choice.

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